Is Social Media Marketing for You?

This is a brief summary of Social Media marketing, with copious references with examples and where you can find expert help.

Ref. these blogs by Lisa Francis:

http://blog.brightlightsonline.com/2011/03/02/6-reasons-social-media-may-not-right-for-you/

Does your 2011 Marketing Plan include Social Networking?

http://blog.brightlightsonline.com/2010/12/02/does-your-2011-marketing-plan-include-social-networking/

Social Media Tools

• LinkedIn
• Facebook
• Blogs
• Twitter
• Videos

LinkedIn:

• A valuable tool for face-to-face networking
• Keep track of valued contacts
• Use sparingly. Every contact is NOT your “business friend”
• Create and account and profile at www.linkedin.com
• LinkedIn Profile examples:
• http://ca.linkedin.com/in/mikedebokx
• http://ca.linkedin.com/in/stuartacox

Facebook:

Use Facebook to get more customers. Start by creating a Fan Page for your business.

Reference this blog by Lisa Francis:

http://blog.brightlightsonline.com/2011/03/24/use-facebook-to-get-more-customers/

Blogs:

Will blogging really help my business?

• All businesses, using any form of Internet Marketing should blog
• Build Personality
• Build Credibility
• Creates Another Net to Catch Prospects
• Improves your website’s Search Results (depending on how your Blog is hosted)

Getting Started

• Recommend WordPress at http://wordpress.com/
• It will take a bit of work and computer expertise to set up your basic account, select a cool template, and create the look that illuminates your business
• A simple free blog address will look like this : http://thecivilityceo.wordpress.com/
• This free format won’t get found by Google
• You can convert the free blog to a paidfor Blog address as part of your website under a “sub domain”
• Or you can purchase a blog domain name hosted by WordPress for about $15 per year

Reference these blog articles:

http://blog.brightlightsonline.com/2010/12/10/will-blogging-really-help-my-business/

 

http://blog.brightlightsonline.com/2010/05/06/can-a-blog-help-your-website-ratings/

Check out this video “How Blogging  Can Help Your Business” by Denise Baril:

http://www.youtube.com/user/denise6205010?feature=mhum#p/a/f/0/8Dqp_WTpsCk

Twitter:

• Easy to set up a Twitter Profile at http://twitter.com/
• Your Tweets are seen only by people who “Follow” you
• You can acquire followers by Searching of others in your particular area of interest or geographic area and “Following” them. Chances are they will follow you back
• Some tools: Download a monitoring tool such as http://hootsuite.com/  or http://www.tweetdeck.com/desktop/ to help you manage all your messaging
• Some rules: http://kellymartin7.wordpress.com/2011/04/11/5-things-not-to-tweet/
• A local example: http://twitter.com/#!/airdriescoop
• 4,484 followers
• Does Twitter really bring in business? My jury is still out.
• Take some training
• Lisa Francis  – http://www.brightlightsonline.com/workshops.html
• Kelly Martin – http://www.mysocialmediabridge.com/

Videos:

Lights, Camera, ACTION! – Why videos work

http://blog.brightlightsonline.com/2010/01/04/lights-camera-action/

Check out the Video link in this Blog by Denise Baril

http://myemail.constantcontact.com/Marketing-Matters-Canada-Has-Gone-Social-.html?soid=1103380378247&aid=N5IUpb8sp1o

http://www.youtube.com/user/denise6205010?feature=mhum#p/a/u/0/PTUF1I73IjI

Check out my Blog at https://comfortcanadablog.com/

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